The Sport Market

McAllister: The Oilers are driving TV numbers and social media engagement nationally and North America-wide

Episode Summary

Steve McAllister of Gaming News Canada, the former sports editor of the Globe and Mail and managing editor of Yahoo! Sports Canada, joins The Sport Market to talk about the star marketing associated with the Edmonton Oilers, especially with the Oil one game away from a berth in the Stanley Cup Final.

Episode Notes

Steve McAllister of Gaming News Canada, the former sports editor of the Globe and Mail and managing editor of Yahoo! Sports Canada, joins The Sport Market to talk about the star marketing associated with the Edmonton Oilers, especially with the Oil one game away from a berth in the Stanley Cup Final.