The Sport Market

Pattenden: The spin-off effects of Paris 2024

Episode Summary

One week after the Paris 2024 Olympics came to a close, Wendy Pattenden, the President and CEO of the Canadian Sport Institute Pacific, says her sports science team is already planning the cycle that will lead them to Los Angeles 2028.

Episode Notes

One week after the Paris 2024 Olympics came to a close, Wendy Pattenden, the President and CEO of the Canadian Sport Institute Pacific, says her sports science team is already planning the cycle that will lead them to Los Angeles 2028.