The Sport Market

Podium funded by Alpine Credits: It’s a historic weekend for women’s hockey

Episode Summary

Sport business commentator Tom Mayenknecht — a principal in Emblematica Brand Builders and former professional sport executive — walks through The Sport Market Podium funded by Alpine Credits, our top three sport business stories of the week, including the launch of the PWHL on New Year’s Day, the NFL and NBA on Christmas Day and the media value generated by the Pop-Tarts Bowl in US college football. This podcast was produced by Tino Fera. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Media Inc. or any affiliate.

Episode Notes

Sport business commentator Tom Mayenknecht — a  principal in Emblematica Brand Builders and former professional sport executive — walks through The Sport Market Podium funded by Alpine Credits, our top three sport business stories of the week, including the launch of the PWHL on New Year’s Day, the NFL and NBA on Christmas Day and the media value generated by the Pop-Tarts Bowl in US college football.

This podcast was produced by Tino Fera.

The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Media Inc. or any affiliate.