Sport business commentator and host of The Sport Market Tom Mayenknecht encourages the BC Lions to continue their special event marketing approach and suggests that all nine CFL franchises should strive for the added value of a pre-game concert such as the one the Leos are pulling off today before a sold out BC Place.
Sport business commentator and host of The Sport Market Tom Mayenknecht encourages the BC Lions to continue their special event marketing approach and suggests that all nine CFL franchises should strive for the added value of a pre-game concert such as the one the Leos are pulling off today before a sold out BC Place.