Tom Mayenknecht throws out this week's Sport Market pitch, with input from Jon Festinger and Aziz Rajwani. This week's sport business proposal is aimed at FIFA World Cup organizers and the message is simple: while it may have been controversial to spread the hosting duties across three different countries, this kind of shared load needs to be the new normal for the tournament going forward.
Tom Mayenknecht throws out this week's Sport Market pitch, with input from Jon Festinger and Aziz Rajwani. This week's sport business proposal is aimed at FIFA World Cup organizers and the message is simple: while it may have been controversial to spread the hosting duties across three different countries, this kind of shared load needs to be the new normal for the tournament going forward.