Sport business commentator Tom Mayenknecht encourages all major and minor league ownerships, front offices and creative departments to think outside of the box when it comes to team-naming and branding, much like BOS Nation FC of the NWSL, the soon-to-be Utah Yeti of the NHL, the Seattle Kraken and the Toronto Raptors, whose name and branding were quite divisive when they rolled out back in 1994.
Sport business commentator Tom Mayenknecht encourages all major and minor league ownerships, front offices and creative departments to think outside of the box when it comes to team-naming and branding, much like BOS Nation FC of the NWSL, the soon-to-be Utah Yeti of the NHL, the Seattle Kraken and the Toronto Raptors, whose name and branding were quite divisive when they rolled out back in 1994.