Sport business commentator Tom Mayenknecht encourages the new Utah NHL franchise to build its identity around an animate subject (animal or persons such as the Yeti, Outlaws, Mountaineers, Caribou, Mammoth, Hive or Swarm) rather than an inanimate object or concept (such as Venom, Ice, Freeze, Blizzard, Frost, Glaciers, Powder, Squall, Blast, or Black Diamonds). He does so noting that recent expansion franchises have done exactly that (Raptors and Grizzlies in the NBA and Vegas Golden Knights and Seattle Kraken in the NHL).
Sport business commentator Tom Mayenknecht encourages the new Utah NHL franchise to build its identity around an animate subject (animal or persons such as the Yeti, Outlaws, Mountaineers, Caribou, Mammoth, Hive or Swarm) rather than an inanimate object or concept (such as Venom, Ice, Freeze, Blizzard, Frost, Glaciers, Powder, Squall, Blast, or Black Diamonds). He does so noting that recent expansion franchises have done exactly that (Raptors and Grizzlies in the NBA and Vegas Golden Knights and Seattle Kraken in the NHL).